Peace River Regional District

Dawson Creek, BC (or area)


About the Regional District  

The Peace River Liard Regional District (PRLRD) was established in 1967. In 1987 the district split into two areas. Electoral Area ‘A’ and all lands above the 58th parallel became the Northern Rockies Regional Municipality. Lands under the 58th parallel and east of the Rockies became the Peace River Regional District.

There are 27 regional districts in British Columbia. The PRRD is the biggest at 119,000 square kilometers and has a population of 61,532, based on the 2021 census.

Services provided by the PRRD include:

  • community recreation
  • fire protection
  • solid waste management
  • planning
  • bylaw enforcement
  • rural water services
  • sewage collection and disposal
  • parks
  • building inspection

The PRRD’s economy is comprised of agriculture, tourism/recreation, manufacturing, oil and gas, hydro-electric power generation, forestry, and mining.

The Peace River Regional District is made up of 4 (4) electoral areas, which include seven (7) municipalities, over forty (40) unincorporated (rural) communities and seven (7) First Nations communities.

Vision – A strong, diverse and sustainable Peace River region inspired by innovative leadership that promotes livable and safe communities.

Mission – The Peace River Regional District provides regional and sub-regional public services that are socially, environmentally and economically sustainable in response to expressed needs in the region.

Values – Accountability, Cooperation, Credibility, Fairness, Honesty, Integrity, Leadership, Respect, Trust

Additional reference documents:

About the Opportunity

Reporting to the Corporate Officer, the Communications Manager will support the development and implementation of the PRRD communications plan including internal and external communications formats, templates, processes, and systems. The role entails managing the communications strategy aimed at advancing PRRD’s positive image through media relations, online communications, community engagement initiatives and promotional opportunities.

It is expected that the Communications Manager will reside within the District.

Roles and Responsibilities

  • Develops and implements internal and external corporate communications plan.
  • Researches and develops a variety of written communications such as briefing notes for public meetings or press conferences, media releases, public service announcements and general publications.
  • Coordinates and manages the overall brand and corporate identity of PRRD designing, coordinating, and producing printed materials, publications and online presence.
  • Oversees and implements social media strategy providing guidance and direction to contributing staff members ensuring adherence to established PRRD protocol.
  • Leads the implementation and evaluation of community engagement initiatives in alignment with PRRD Strategic Plan providing support to elected officials and department heads as required.
  • Monitors the effectiveness of communications efforts using a variety of metrics and media monitoring tools.
  • Develops and implements communication protocols, best practices and policies applying current knowledge of trends and relevant industry legislation.
  • Acts as subject matter expert responding to public enquiries; provides guidance and support for public messaging and corporate branding to staff and elected officials as required.
  • Builds and maintains strong working relationships with media groups as well as other stakeholders including community groups, Indigenous partners, member municipalities and various committees.
  • In the event of an emergency situation this position will be a key member of the Emergency Operations Centre (EOC).

Qualifications and Experience

  • Post-secondary degree or diploma in communications or a related discipline.
  • An equivalent combination of education, training and experience may be considered.
  • Professional certification in communications through the International Association for Public Participation plus membership in the Canadian Public Relations Society would be an asset.
  • A minimum of five (5) years related experience in a local government setting.
  • The ideal candidate will have experience building relationships and engaging with Indigenous partners.

Desirable Attributes

  • Accountability
  • External and Organizational Awareness
  • Professional Integrity
  • Customer Centric
  • Judgment and Problem Solving
  • Influencing and Negotiating
  • Adaptability
  • Initiative
  • Strong Communicator
  • Relationship Builder
  • Occupational Health and Safety
  • Digital Competency

Equal Opportunity

The Peace River Regional District is committed to equity, diversity and inclusion and welcome applications from all qualified individuals.


A competitive compensation package commensurate with skills and experience. Further details will be discussed in a personal interview.


In compliance and consistent with the Personal Information Protection and Electronic Documents Act (“PIPEDA”), HumanEdge shall respect the privacy and confidentiality of all personal information provided directly or indirectly verbally, electronically or in print throughout the process of candidate engagement in our search assignments.

Please forward resume and cover letter in confidence to:

Ken Glover, BSc., RPR
HumanEdge Executive Search
Phone: 780-902-1174